What is social media production?

I believe the social media production is the production and consumption of user generated content.
A great example of a piece of social media production are all the different remixes to ‘Hitler’s outburst’ in the film Downfall. Here is my favourite user created version of Hitler’s outburst. The reason these remixes are a good example of social media production as it shows an interest between other online users consuming off others ideas using the exact same footage and producing their own version with their own personal creative twist



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